Play for Dream Plans to Incorporate Android XR as a Standalone OS, Shifting Focus to the US Market

Play for Dream, a company headquartered in China, is stepping into the spotlight with its new MR headset that bears a striking resemblance to Apple’s Vision Pro. Notably, the company is planning to transition to using Android XR as the operating system for their standalone headsets, though they currently rely on their customized Android version. While some have labeled Play for Dream’s device as a “Vision Pro knock-off,” those who’ve used it, including a former Quest engineer, have recognized that it delivers a commendable performance.

The adoption of Google’s Android XR is still in the discussion phase, with no concrete timeline announced yet. Whether this update will roll out to existing headsets or future models remains uncertain. What is certain, though, is that the headset, priced at $1,900, is slated for release at the end of the month. This makes the incorporation of Android XR prior to the launch seem improbable, especially since Samsung’s upcoming Project Moohan, set to be the first with Android XR, still awaits an official release date.

Despite being relatively unknown in the US, Play for Dream has made significant inroads in China. The company’s journey began in 2020, founded by CEO Huang Feng, who previously launched Wanyoo Esports, Asia’s largest esports café chain, and Bixin, a major gaming platform in China boasting over 60 million users. Alongside Huang, key figures like Chairman Zong Yuan and CTO Yue Fei lead a workforce of over 200, without any external funding to date.

Although Play for Dream has already marketed several devices in Asia, this new MR headset reflects their ambitions to captivate the US XR market. Responding to critics about its likeness to the Vision Pro, a spokesperson clarified, “We didn’t aim to compete directly with Apple’s Vision Pro. Our design is inspired by its innovation but crafted with our unique vision to develop an Android-based device.”

Interestingly, the Play for Dream MR headset departs from Apple’s design by accommodating motion controllers. The project took off thanks to a successful Kickstarter campaign initiated in September 2024, securing around $300,000 from 215 backers, concluding in October. Backers are already receiving their headsets, while a broader release is expected in March.

On a clarifying note, the headset was initially priced at $1,200 during its Kickstarter phase; however, the current price tag stands at $1,900. This adjustment reflects the latest updates on the product as it approaches its launch in the market.