Highlights from Toy Fair New York 2025

It’s been quite a while, but I’m back at Toy Fair New York, diving into the newest gaming merchandise that’s about to hit the shelves. So, what kept me away for so long? Let’s just say, something rather life-altering happened to all of us about five years back that put a pause on many things, including this coverage.

Now that I’m back, I’ve made it a priority to explore as far and wide as possible, scoping out the very latest in gaming goodies, with a special spotlight on Nintendo, of course. But don’t worry, you’ll find a delightful mix of other treasures as well—from Mario and Pokémon to Donkey Kong, Zelda, Fire Emblem, Splatoon, and so many more!

(Note: We’re still in the midst of compiling this feature. More updates and insights about various companies’ offerings at the show will be posted soon, so do check back to catch everything we’re discovering!)

Here’s a sneak peek at the companies showcasing their exciting products:

– Accutime
– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Buffalo Games
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– FiGPiN
– Funko
– Good Smile
– Great Eastern Entertainment
– Jazwares
– Just Funky
– Just Toys Intl.
– Little Buddy
– Pyramid America
– TOMY

Stay tuned as we continue to bring you updates on all the thrilling new products making their debut at Toy Fair!